In creating a winter product catalog for Heartland Vet Supply & Pharmacy, I designed the pages to reflect their anticipated rebrand. I wanted to keep a modern and clean feel to the catalog while using imagery to portray their “heartland” farm-town feel. I tried to keep the images within a specific cool-toned, wintery color scheme to help sell winter-related products.

Objectives

• Create brand recognition and utilize updated branding.

• Create a visually enticing catalog.

• Keep text concise and legible while keeping a focus on visuals.

• Portray products in a visually appealing manner.

Design Elements

• Style: Clean, concise, modern.

• Color Palette: Heartland red (#932926)

• Typography: Poppins