ASPN

ASPN

Event Preparation.

Design brief

ASPN is a health technology startup in which a consumer can have their brain activity and stress levels measured through a salivary brain scan in order to receive coaching and guidance on how to achieve peak athletic performance. This project was a month-long preparation for their debut event at Wodapalooza Miami.

Objectives

  • Create an intriguing tent banner design to draw attention.

  • Create a brochure to pass out to potential future customers/investors.

  • Create a flyer to pass out to potential future customers/investors.

  • Design other elements for their booth including teardrop flags and drawstring bags.

Design Elements

  • Style: Strong, athletic, bold.

  • Color Palette: Dark Gray (#131313), Off-White (#FAF8F4), ASPN Orange (#F08A35).

  • Typography: Host Grotesk, Trirong

  • Tools Used

  • Photoshop, Illustrator, Figma, InDesign

Brochure Mockup

Brochure Flat Files

Double Sided Flyer Option 1

(All information from brochure needed to fit on a double sided flyer for the event.)

Double Sided Flyer Option 2