I designed the PetPremium website be a modern, user-friendly platform dedicated to pet insurance and wellness. The design will emphasize trust, clarity, and ease of navigation, ensuring users can quickly access policy details, coverage options, and pet care resources. A visually appealing interface using the brand purple and engaging imagery of pets enhances the user experience. The site is be fully responsive, catering to desktop and mobile users, with an intuitive layout that simplifies the quote process and customer support access.

Main Objectives

• Design a website for PetPremium, a quote generator and pet/owner resource site.

• Create a modern, user-friendly site design.

• Build a high-fidelity wireframe.

Main Design Elements

• Style: Simple, clean, image focused.

• Color Palette: Purple(#702E8F), Dark Purple(#4F2173), Green(#46A04A)

• Typography: Inter

• Main Tools Used

• Illustrator, Figma