Que'd

Design brief

As a collaborative project, my partner and I used five different projects, or parts, to further understand the connection between UX and UI. Beginning with research, competitor user flows, interviews, and a value proposition, we were forced to take a step back from this project’s physical design to gain knowledge on why and how this app should exist. After creating personas, a unique user flow, and wireframing the bones of this project, we began to see the vision of what Que’d could be. Moodboarding, continuation of prior research, and hi-fidelity prototyping helped us bring this app to life and appeal to the users in which we interviewed, who would later participate in user testing to complete the design and prototype of Que’d.

Project One

Consisting of four phases, Project One included interviews with four potential users, research on a competitive music app on the market (Spotify), Spotify’s user flow to reference, and lastly, a value proposition.

Phase Two

Phase Four

Note that each persona is based on a real person that was interviewed within the scope of the SDSU campus and does not represent the larger population.

Project Two

Of four interviewees, personas were created to represent each one; their personality traits, jobs/salaries, pain points, and goals were noted for UX research.

Our aim was to produce a brand image with minimal, brutalist, and image based components to mainly reflect album artwork and imagery associated with artists and their music.